Business Building for Aspiring Wedding Planners   
Wendy Robinson
Business Planning Consultant
Wendy@AspiretoPlan.com
1-888-316-8430
A Personal Note from Wendy
September 17, 2010
 
Hello!
 
My husband's birthday is in a few weeks and I am planning a very small, intimate gathering at one of his favorite restaurants to celebrate. 
 
I like to go all out for him on his birthday...he really loves it and I get a kick out of trying to surprise him.  I'm not always successful at it because he likes to "snoop" around! :)
 
This year's party is small compare to what I'm planning for his birthday next year.  He'll be turning 50 (he's on the left in this pic...does he look it?) and I want it to be very special.  So, I did something really out of character...it was really big considering who I am.  I hired an event planner! AHHHHH!  Do you thing I will be able to relinquish the reins?  People are taking bets! LOL
 
I will essentially, become the "assistant" to the mega-planner I hired.  She has more experience in the "type" of party I want to plan.  Plus, I want to enjoy the party and not have to worry about the details.
 
Have you been an assistant to an established planner yet?  It's the best way to see how things happen behind the scenes and on the day of.  Every aspiring planner should be one.
 
Read today's Aspiring Idea below to see how it's done.
 
Hope you had a productive and successful week!  "See" you soon! 
 
Pittsburgh Baby!!Until then...GO STEELERS!  And...
 
Aspire to Plan!
  
Business Planning Consultant
 
P.S.: A great big "Welcome!" to all the new readers who joined our Aspire to Plan family since our last newsletter!  You're going to love the resources you'll find here to help you build a successful wedding planning business!
 
Connect with me!  I can't wait to meet you! 
 
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Wendy Recommends

  
Before the Bride Teleseries is available for purchase!
 
Before the BrideLast month, I wrapped up a four week teleseries for my Before the Bride Business Building System.  If you missed it, no worries!  Due to overwhelming requests, I have decided to make the recordings and workbooks used during the four week series available for purchase and instant download!
 

Where's Wendy

Friday: Date night with hubby
Saturday: Pink and Bingo Party with one of my assistants
Sunday: Steeler football, baby!
 
Next Week: It'll be time to finalize timelines for three weddings and graduate a few aspiring planners.   
 
There will be three private coaching spots opening up at the end of September.  Is one of them yours?
 
Contact me for details. wendy@aspiretoplan.com

This Week's Aspiring Idea
 
Winning Tips On Being a Wedding Assistant!
 
Its official! You’ve been chosen to shadow and assist a wedding planner in your area. You’re probably nervous, excited, apprehensive and confident all rolled up into one…am I right?  No worries…its perfectly normal because you may not know what to expect or how to make the most of the experience. Today’s article, while not about the business end of running your planning business; it's still relevant information.
 
I’m going to share with you all the things I tell my assistants when they begin working for me. My goal is for them to be successful, because if they are successful then I’m successful…and that means my clients will have a successful wedding day!
 
The following 7 tips will help you whether you are in the office for a day with a planner or if you are fortunate enough to assist on the wedding day.
 
Before You Go, Put Yourself In the Planner’s Shoes
Being able to work with an established wedding planner gives you a peek into their world. It is a privileged and personal thing. Many planners have spent years shaping and molding their business and personal image. When you intern with or assist a planner, you get to see wedding planning from a vantage point that many are unable to see. Conduct yourself in a way that you would expect someone who was interning with you to conduct themselves. Who knows…you may be able to return the favor one day.
 
Determine What you Want From the Experience
Do you want to learn how to stage the wedding party properly or perhaps you would like to learn how to create the perfect time line? Deciding what you want to learn and communicating that to the wedding planner will make your experience much more educational.
 
Be Professional at All Times
Make sure to ask what you should wear. Make sure it is something professional and tasteful…no skin tight pants or short skirts, please. Hair and nails groomed, wear comfortable shoes…think 12 hours on your feet…and your jewelery needs to be understated as well. You don’t want to be jingling during the ceremony or during the toasts.  Show respect for the Planner, the clients, their guests and the other vendors. Turn off your cell phone or put it on vibrate. Show up BEFORE you’re scheduled to arrive; smiling, standing up straight and really showing an eagerness to learn.
 
Go Above and Beyond
Be sure to always ask the planner what you can do to help. But don’t stand around and wait for the planner to tell you what task to do next, either. Keep busy.  Wedding Day can be hectic sometimes and the planner won’t always have time to direct you in each and every task. No task is too small or too large…always pitch in to help with a smile. If in doubt always ask, but part of being a good planner is the ability to think fast on your feet.
 
Ask Questions
It’s ok to ask questions. Let’s face it…you don’t know what you don’t know. Sometimes people won’t ask a question because of the fear of appearing as if they don’t know what they’re doing. If you knew it all you wouldn’t be an intern, right? Just be careful about when and where you ask the questions. If the wedding planner is with the client, wait until you can speak to the planner alone. You don’t want the client to think the planner’s assistant isn’t on point. Remember…you are representing the planner and her company at all times.
 
Follow Up!
Be sure to ask the planner for feedback about your performance. You can’t grow if you don’t know. Ask where you can improve and also ask where you shined…and don’t beat yourself up. Ask the planner how you can do better next time.
 
And last but definitely not least…
 
Say Thank You!
Don’t forget to send the planner a nice, hand written thank you card. Trust me…it goes a LONG way in the cool points department.
 
Are you having a hard time with the business of running your business?  My 10-Step Before the Bride system may be the answer for you. 
 
I offer private consulting services as well as other business building resources to help you get set up so that you're ready when that first bride calls. Let's talk for 15 or 20 minutes and figure out together where the gaps are in your business and ways that I can help you.  
 
Visit the Services page at AspiretoPlan.com for options on how to setup your session today!  While you're there, get my f'ree report, "Seven Critical Mistakes Aspiring Planners Make BEFORE They Book Their First Bride".  You DO want to be ready BEFORE that first bride calls, don't you?
Want to use this article on your website or your own newsletter? No problem! But here's what you MUST include:
  
Wendy Robinson, the Aspire to Plan Business Planning Consultant, is founder of the Aspire to Plan blog and Before the Bride Consulting Program, a 10 step program developed to help wedding planners start their businesses the right way...to become business owners and not just hobbyists.  To receive her weekly business building articles on developing a successful wedding planning business, visit www.AspiretoPlan.com and sign up for her newsletter.

About Wendy

Wendy RobinsonWendy is the founder of Sacred Moment Weddings, a planning business that concentrates on giving her clients delightful food choices, music that delights and moves a crowd and wedding décor with a dazzling and inviting atmosphere.  These are the three foundational elements she uses for planning her clients wedding day.
  
She is also the founder of Aspire to Plan and Before the Bride; a program created to empower and develop wedding planners into wedding industry leaders.  She feels there is a need for more business coaching for aspiring wedding planners in order to promote more professionalism in the industry.
  
After successfully running a wedding planning business for 5 years, Wendy now uses the very principles she learned in corporate America, and in the wedding industry to teach others how to successfully start a wedding planning business.
  
To learn more, visit AspiretoPlan.com.

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The Aspiring Ideas Newsletter is written by Wendy Robinson and AspiretoPlan.com. If you have any questions or comments, please send them to:
Info@AspiretoPlan.com.
 
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888.316.8430 • info@aspiretoplan.com
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