Aspiring Challenge; Press Release Winners

Our Aspiring Challenge for writing a press release was not as popular as I had anticipated but it was fun none the less.  We didn’t get too many entries…just two, in fact!  So both ladies who submitted entries are winners!

Jeryse Kelly of MJK Events, LLC

and

Nikola Ahaiwe of Platinum Touch Events

I will be working with each of these ladies on editing and making some improvements to their press releases and then we’ll feature them on the blog once they’re done.

Contact me at wendy {at} aspiretoplan {dot} com, ladies, so you can claim your prize!!

Until next time…

Aspire to Plan!

Cash Flow, Baby!

If you are using software like Quickbooks to track the finances AND you are keeping it up to date with the transactions in your business, then I’m sure you’ve utilized the reports to help you with this.  If not, I hope you are using something similar or at the very least, some sort of spreadsheet to track the flow of money in your business.

The reports from accounting software programs can be a little intimidating for some.  And if you aren’t using software, you still need something to help you “see” the money in your business.  A cash flow statement or worksheet is a little more simplified, and useful.  This might make some of you cringe but stay with me…this is important. I’ll make it REALLY simple so it doesn’t overwhelm you…

Let’s say it’s your very first month in business. YAY! Congrats!

You’ve contributed $500 to your business for Contributed Capital; You’ve closed your first two brides for full service planning packages with deposits at $2,500 each (you’re on a roll, girl!); which brings your Sales/Svcs Income to $5,000 for the month. Bride #1 will pay her balance in May and Bride #2 will pay her balance in June.

Now let’s talk expenses. Your normal monthly expenses consist of $500 in salaries, $500 in other operation expenses and $100 in tax payments, bringing your normal, customary expenses to $1,100 per month. In addition, in the month of January, you decided to attend an educational conference in April but you’ve paid for it in advance. The conference fee is $500 and you’ve estimated other expenses for the conference to run you about $300.

Take a look at your cash flow statement:

January, February and March look good with regard to cash flow, but look what happens in April IF you don’t generate anymore sales. You’ll run out of money. Even if you decide to forgo the $300 you’ve allocated for conference spending in April, you will still be short by $300. The next time you will see an influx of money is in May when Bride #1 pays her balance.  (Provided she pays ON TIME!)

In the beginning it’s easy to want to spend money on all the nice “shiny objects” that grab your attention. Having this simple spreadsheet setup to show all the cash flowing in and out of your business will help you manage your cash so that you can make informed spending decisions in your business.

Still overwhelmed?  Call or email me so I can help.  Because if you are not paying attention to this part of your business, then you are setting yourself up to fail.  And I want you to succeed!

Until next time…

Aspire to Plan!

Why It’s Important to Understand and Have a Good Bookkeeping System

A few days ago I told you why you hate the numbers. Was I right? Thought so…

Today I’m sharing why it’s important to understand what your numbers will help you with in running your business. Then I share a three step exercise at the end to help you get your arms around your numbers so it’s not so overwhelming.

Why its important:

To avoid unnecessary fees – This is a problem because it adds unnecessary expense. Being late on a payment or overdrawing your bank account, is like burning money! Banks charge hefty fees for overdrawn accounts, and this is just money wasted. If you aren’t managing your money on a weekly or monthly basis, these fees can add up. (I HIGHLY recommend overdraft protection because occassionally there will be an oversight. But even so, why give the bank ANY of your money?)

So you won’t be disorganized at tax time – You’ll waste a lot of time and possible sleep trying to gather everything together at tax time in order to do your taxes. If you have your taxes prepared by a professional, then you risk adding additional fees for the time it takes your accountant to make sense of it all before they can even begin to prepare your taxes.

To be able to make informed management decisions; long term and short term – If you don’t know your numbers and you don’t know what’s in your numbers, you can’t make solid business decisions. If you don’t know how much money you have in your bank account, you can’t decide whether or not you can spend money on an opportunity that happens to come up during the day or during the month. Having a solid grasp of where your numbers are and where they are going will help you to make better management decisions. For the short-term, that may mean purchasing a piece of equipment that happens to be on sale this week. For the long-term, you may see a conference coming up in three to six months that you would love to go to but because you don’t know what money may be coming in and what expenses are going out the door, you won’t be able to plan for that big expense in the long-term.

Knowing the ROI on a particular outlay of cash – The benefit you get from the money you put into your business has to be measured in some way so that you can make adjustments accordingly. You need to know whats working and what isn’t..like your advertising and marketing efforts…so that you can change them for better results.If it’s bringing money in the door, then you most certainly want to continue doing it. If it’s leaking money, then you want to get rid of it. You won’t know that unless you understand and have a solid book-keeping system.

Saves you time – Time is a very, very precious commodity when you own your own business, especially entrepreneurs and small business owners. Your time is money, so it is more important for you to spend time doing the things you love; those glamorous things; the creative things; the things that led you to start your business in the first place, instead of sitting behind a computer, at a desk, crunching numbers.

Here are some steps, just three simple steps to getting started on understanding the finances of your business:

  1. Make a list of all the different ways that money comes in and out of your business; cash, checks, Paypal, debit cards, and credit cards. Under each type of tender, name and describe some of the situations/transactions where you use those vehicles of payment. A new client sale, supplies purchases, lunch or coffee date with the client or vendor, marketing and advertising payments, one time payment and recurring payments, professional fee payments, membership fees, club fees, rent, utilities.
  2. Next to each transaction type, write down whether it is a revenue transaction (service or product sale), or an expense. There are several types of expenses but I won’t bore you with trying to determine that right now. Leave that for your accountant or bookkeeper to figure out.
  3. Develop a process or system that you are comfortable with, to record the transaction (spreadsheet or Quickbooks). Make it simple so you’ll be more successful at keeping up with it. Also, designate a place to store the receipt/invoice/documentation for each of the types of transactions listed above. Like a folder or envelope labeled with the contents and what month it’s for.

Now…go and create some time and space in your schedule to do your bookkeeping once per week or at a minimum, once per month. If you can’t find the time in your schedule to do it, then hire someone to do it for you…to either create an easy, step by step system for your unique operating style or to actually do the bookkeeping for you each month.

Create the peace of mind you need to be a successful business owner as it relates to the creative side AND the financial side.

Tomorrow’s post shows you what a simple, easy Cash Flow Statement looks like`and how it can help you.  Don’t miss it!

Until next time…

Aspire to Plan!

Why Small Business Owners Hate the Numbers (Warning: Soapbox Post)

You may be wondering why I am qualified to write and speak about finances and the dreaded “numbers game” of running a business. I’ll tell ya…

When I was a senior in high school, I decided to take a few business courses to breakup the monotony of all the chemistry, math and history classes I had to take in order to get into college. I took 6th period Accounting (lunch period) because I was more than likely going to ditch the class to hang out in the lunch room. Yes…I “planned” when I was going to ditch. I certainly wasn’t going to use that time for a “serious” class! (See? I was a “planner” even back then!)

Anyway, long story short I LOVED the class. So much so that I did the homework way in advance of when it was due. The curriculum? Starting and maintaining the books for a fictitious company during a three month period. It was like a game to me. I think I had the entire first month’s worth of transactions interpreted, recorded and books balanced by the first or second week.

Got an A+ in the class…off to UConn I went…majored in, you guessed it…accounting…and spent the next 25 years working my way up from bookkeeper to Director of Finance of a company here in Phoenix. I earned great money, enjoyed a great lifestyle and it exposed me to the in’s and outs of running a business profitably.

That’s why I love the numbers.

So here’s a rerun of a post I did a few days ago…a reminder of why you hate the numbers:

1. You are not good at it. You haven’t been trained to do it.

2. You don’t have time to do it. You’re busy running your business and your life. You’d rather spend time on the creative aspects of running your business.

3. You can’t keep track of all your receipts or all of the ways you spend your money. Money goes flying in and out the door in different ways at different times. 

4. You don’t know what receipt you should save and what you shouldn’t save. You end up saving every little receipt for every little expense (annoying) and you’re not sure if you should spend the time to file that receipt in a neat little place or because you don’t know if that expense is really important.

5. You don’t know how to record or categorize all the different ways you spend money. Again, this goes back to all of the different ways you spend money, whether it’s cash, check, credit card. It’s very confusing when you use all these ways of spending money, and what to do with each type of tender.

6. It’s not glamorous. Flowers, linens, fancy cakes and taking pictures of insanely gorgeous couples is glamorous…crunching numbers is not.

Bookkeeping is not something that people enjoy doing, and it never will be, but there are ways to make it more simple.  Really, I promise.  Tomorrow I’ll share more on why it’s important and some simple steps to make it easy for you.

Until next time…

Aspire to Plan!

Mindset Monday: Over Deliver On Your Promises

Another technique that helps you attract the life you desire is to give more than is expected. When you give more to others (as opposed to taking more), you’re sending out energy that attracts good things back to you.

Consistently over-delivering on your promises suggests a mindset of excellence and abundance. Aren’t these some of the important qualities included in your dream life?

When you generously give more than you promise, you make others happy. You also feel good about yourself, which strengthens your self-esteem and self-confidence. These are the very traits that you see in anyone who is successful.

So by increasing these qualities and traits within yourself, you’re setting yourself up for success in achieving your life’s desires.

Until next time…

Aspire to Plan!

To Inspire You for the Weekend…

We’re doing a big birthday party this weekend.  Two events in one day.  I think I can, I think I can, I think I can…

Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.

-Hellen Keller

Until next time…

Aspire to Plan!

Toot Your Own Horn With a Press Release

I was in the mountains yesterday and didn’t realize this post was MIA! Here ya go…

Ok, this challenge will stretch your writing skills…

I hear from many aspiring planners daily. Some talk about successes they’ve had; others talk about struggles they face. One thing is clear to me…getting the word out about their business and finding new clients to serve is a top priority.

I learned early on that in order to be known in this business you must first present yourself professionally and offer value. Press releases are a great way to do that. They cost you nothing except some time and creative writing. Sending them to your local contacts and the media is a great way to spread the good news about the wonderful milestones you’ve reached and what you are doing in your business. For instance:

-Did you just launch your business?
-Have you and your team recently donated your services at a local charity?
-Have you begun to offer a line of retail products to your clients?
-Did you hire a new assistant or intern?
-Have you re-branded recently?

Here’s the challenge: Write a press release about your business. Email it to amy {at} aspiretoplan {dot} com. Please insert the following into the subject line: “Aspiring Challenge-Press Release” The deadline for submission is midnight on Tuesday, May 25th.

The aspiring planners with the three most compelling press releases sent in will be featured here on the Aspire to Plan blog next Thursday, May 27th. Also, each of them will receive their choice of a $25 iTunes gift card or a $25 Amazon gift card.

I’ll be your biggest cheerleader, but you’ve got to come with it! So go ahead…toot your horn, girl!

Good Luck!
 
Until next time…

Aspire to Plan!

Have You Written Your First Press Release Yet?

When just starting out in your business, some would say its difficult to get the word out about your business without spending a ton of money.  On the contrary…there are plenty of ways to tell the world about you and what you are doing in your business, without spending a ton of money.  One of them is to write a press release.

There have been a million articles written about it and many of them are very informative.  I won’t bore you with another rendition so…

Here’s a great “how to” that’ll get you started on your press release.

Tomorrow I’ll present the NEXT Aspiring Challenge, so read the above link and come back tomorrow for all the details!! 

Until next time…

Aspire to Plan!

Mindset Monday: Change Your Mindset; Change Your Life

To transform your mindset into one which attracts what you want, it’s necessary to incorporate your desired thoughts into your subconscious. Your mind is like an iceberg, that is, the conscious part of your brain is the top 10% and the hidden 90% is your subconscious.It’s also your subconscious that controls 90% of your actions and virtually all of your ideas and attitudes which affect everything else in your life. In essence, it controls you.

There are some simple strategies that allow you to access your subconscious. The goal is to input the ideas and attitudes you desire into your mind on a continual basis so that gradually your mindset changes to what you want. These strategies allow you to mold yourself to your heart’s desire through your subconscious!

Follow these tips to make lasting changes to your subconscious so you can attract your desires:

First and foremost, for my praying friends…

Prayer and meditation. Take the time to pray and meditate and visualize actually living the life of your dreams. Experience it with all your senses and it will draw it to you. This kind of spiritual self-reflection will help transform your mindset to be in accordance with your visualization.

Positive self-talk. Your mind engages itself in a conversation – or rather monologue – the entire time you’re awake. Since you spend all day talking to yourself, why not tell yourself things you want to hear? Keep it positive and good benefits will follow!

Congratulate yourself on every success, no matter how small. Each success is a victory and leads you toward your goals. Take every opportunity to celebrate and build your confidence!

When you make a mistake, ask yourself how this helps you. What can you learn or gain from this error? Even mistakes can bring the very life lessons that can catapult you toward your success.

Avoid beating yourself up about anything! This negative self-talk ruins your confidence and breeds discontent and failure. If you hear something negative, stop it in its tracks and turn it into something positive.

Use your self-talk to encourage yourself to act in ways that are in accordance – and not contrary to – your goals.  Affirmations are a form of positive self-talk that affirms the traits in you that you desire. You can replace your negative mindset with positive thoughts and images that guide you toward your goals.

Remember the 3 Ps: Affirmations should be personal, present tense, and positive. Personal means to use the words “I”, “me”, and “my”. Write them in the present tense as if this is a trait you already possess. And, of course, you want them to be positive statements.

Use them every single day. Say your affirmations every morning, every night, and whenever you feel the urge to boost your attitude.  Type them up and print them out to tape to the walls surrounding your desk if you have to!

Here are some affirmations you can start with:

  • I take advantage of opportunities that present themselves with swift action.
  • I enjoy meeting new people.
  • I am open to new ideas that can help me reach my goals.
  • I take time to plan my actions and then follow my plan.
  • I make healthy choices about the foods I eat.
  • I enjoy exercising because it makes me look good and feel better.

You CAN change your life!  LiveStrong and Just do it!  (Thanks Nike!)

Until next time…

Aspire to Plan!

To Inspire You for the Weekend…

Was this past week a rough one for you?  The good news is, you’ve made it to Friday!  Here’s a tip…find a good comedy club to go to…watch a really funny movie.  Play dress up with your favorite child.  Whatever you do, laugh a little this weekend.

No…scratch that. Laugh A LOT!!

The human race has one really effective weapon, and that is laughter.
-Mark Twain

Until next time…
Aspire to Plan!